Practical notes for paid-media teams.
Practical, opinionated writing on running paid ads, by the people building Adnova.
Stop tab-switching: what a unified ad dashboard should solve
A practical look at the reporting friction created by separate platforms and what to evaluate in a unified workspace.
Saman · Apr 12, 2025
ReadHow to compare campaign performance across five ad platforms
A practical framework for comparing Google, Meta, Microsoft, Pinterest and Reddit without treating provider-reported metrics as interchangeable.
Matteo · Apr 5, 2025
ReadHow to review B2B paid-media performance
A practical look at long sales cycles, attribution limits and evaluation criteria for B2B paid-media programs.
Saman · Mar 28, 2025
ReadROAS across platforms: compare the context, not just the ratio
How to compare return on ad spend when multiple connected platforms use different reporting and attribution conventions.
Matteo · Mar 19, 2025
ReadA campaign-performance review checklist
A repeatable checklist for reviewing connected campaign performance without losing platform and account context.
Saman · Mar 11, 2025
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