We built the tool we wished existed.
Adnova started with a familiar paid-media problem: campaign performance was split across separate dashboards, exports and reporting conventions.
The problem we kept seeing
Google, Meta, Microsoft, Pinterest and Reddit each expose their own accounts, entities and performance views. Comparing them means repeatedly rebuilding filters and translating provider-specific reporting into one working picture.
The problem was not a shortage of dashboards. It was the lack of one dependable place to review connected campaigns, compare common metrics and keep platform context visible.
So we built that.
Mission
Give paid-media teams one clear place to understand campaign performance across their connected advertising accounts.
Vision
A world where growth teams spend their time on creative and strategy, not on tab-switching, CSV merging and login fatigue.
Promise
Keep the platform understandable, the data traceable and every public product claim grounded in what is available today.
What we believe
Clarity first
A shared view should make performance easier to understand without hiding where the data came from.
Calm by design
Software should feel quiet: fewer distractions, consistent controls and a clear information hierarchy.
Evidence over theater
We describe what the product does today and keep unsupported promises out of the interface.
Provider context matters
Unified metrics stay useful because every account, campaign and row keeps its original platform context.
The team behind Adnova
A small team working across product, integrations, infrastructure and customer conversations.
Saman
Founder · Business Development
Saman focuses on business development and contributes to product direction. He keeps Adnova centered on a practical problem: making campaign performance easier to review across separate advertising networks.
Matteo
Co-founder · Platform Architecture
Matteo acts as CTO and lead developer, owning platform architecture, backend systems and advertising-data integrations. He builds the infrastructure that brings provider data into consistent analytics and reporting views.
What Adnova is built around
- A Free plan and clear public pricing.
- Five live advertising connectors in one reporting workspace.
- Campaign, account and provider context stays visible.
- Common metrics presented through consistent filters and views.
- OAuth-based connections without sharing platform passwords.
- Clear boundaries: no AI, automatic optimization or campaign creation claims.